“We believe that the more people who have access to tools like browsing the internet, sharing information, and distributing inclusive content, will ultimately build an even better internet that empowers people to be their most authentic selves and express their true colors.” Turn Your Desktop Red, Green, Yellow, Purple, Blue, or Orange Meet Abby, Priya, Mei, and Miriamįrom Feb. contributing to work that is reflective of the people who consume, share, and experience it,” Shepard said. “We know the internet is better when there are more diverse voices - whether by creating movies like Turning Red, art, music, content, etc.

The collaboration with Turning Red also kicks off Mozilla’s “True Colors” campaign, a new initiative launching today exclusively in Firefox for desktop that’s designed to create online spaces where people can celebrate their authentic selves – or their true colors.

It’s just one of many ways Firefox is connecting with users, who she says, spans from “digital natives to Gen X.” Images courtesy of Firefox Image courtesy of Disney+Īccording to Firefox Chief Marketing Officer Lindsey Shepard, this collaboration with Disney Pixar is the platform’s largest brand partnership to date and serves as a continuation of the overall Firefox strategy to offer a browser that people feel is personal. In Disney and Pixar’s new animated movie Turning Red, 13-year-old Mei Lee (voiced by Rosalie Chiang) doesn’t just see red when she gets emotional she literally turns into a giant red panda – and that inspired Mozilla to bring the colorful film to life within their Firefox browser.

The phrase “seeing red” means being angry, but it’s not the only colorful description of emotions – we can also feel blue (à la Sadness from Inside Out), and we can be tickled pink or be green with envy.

Mozilla firefox logo red panda